THE PROBLEM

Most owners don't know what their business is really worth.

Revenue isn't value. Profit on your tax return isn't necessarily what a buyer sees. And a generic industry multiple doesn't tell the whole story.Before you can make smart decisions about selling, growing, or stepping away from your business, you need to understand four things:

INTRODUCING BUILTVALUE

A practical value-building system for service business owners.

BuiltValue helps you understand your business through the lens of a future buyer — without pretending a spreadsheet can replace a professional valuation.Start with your earnings. Understand your potential value. Then focus on the improvements that can make your business stronger and more transferable.

• Get the Kit — $49

One-time purchase • Instant access • Built for service business owners

WHAT'S INSIDE

Everything you need to understand — and start improving — your business value.

1 — SDE BUILDER
Know your real owner earnings.Calculate estimated Seller's Discretionary Earnings, organize potential add-backs, and separate stronger adjustments from ones a buyer may challenge.YOU'LL GET•Normalized SDE calculation
•Add-back organizer
•Add-back quality guidance
•Clean earnings summary

2 — VALUATION SCENARIO CALCULATOR
Turn earnings into realistic planning scenarios.Apply researched industry benchmarks to your estimated SDE and see Conservative, Typical, and Strong valuation scenarios.YOU'LL GET•Industry-specific benchmark multiples
•Conservative / Typical / Strong scenarios
•Benchmark evidence levels
•Source documentation and methodology

3 — VALUE-BUILDING PLAN
Find the weaknesses a buyer may care about most.Assess five major value drivers and automatically identify your biggest improvement priorities.YOU'LL GET•37-question Value Driver Assessment
•Automatic priority ranking
•33 specific improvement actions
•90-Day Action Plan
•12-Month Roadmap
Progress Tracker

ALSO INCLUDED

Get prepared for what comes next.

Buyer Due Diligence ChecklistKnow what a buyer may ask to see.Organize 100+ potential diligence items across financials, customers, employees, operations, contracts, assets, legal, technology, and transition planning.

Business Sale Readiness Checklist
Know whether you're actually ready to explore a sale.Complete a focused 28-question assessment covering financial clarity, valuation expectations, owner independence, revenue quality, systems, administration, and sale-process readiness.

Business Broker Interview Guide
Know what to ask before hiring someone to sell your business.Compare brokers on valuation methodology, experience, buyer reach, confidentiality, financing, fees, agreement terms, and more.

THE BUILTVALUE PROCESS

From “I have no idea” to a clear plan.

1. Calculate
Build your normalized SDE.Understand what the business actually earns for an owner.

2. Estimate
See your valuation scenarios.Understand the range your earnings could potentially support.

3. Assess
Find your value gaps.See where owner dependence, financial quality, customers, systems, or preparation could create buyer risk.

4. Improve
Build your roadmap.Turn those weaknesses into concrete 90-day and 12-month actions.

Built for owners who built the business themselves.

BuiltValue is designed for owner-operated service businesses such as:

Home & Property Services
•Cleaning
•Landscaping
•Plumbing
•HVAC
•Electrical
•Pest control
•Pressure washing
•Painting
•Roofing
•Other local service businesses

Professional & Personal Services
•Agencies
•Consulting businesses
•Bookkeeping/accounting firms
•Marketing businesses
•Staffing/recruiting
•Wellness and personal services
•Other owner-operated service companies

Whether you're thinking about selling soon, several years from now, or simply want to build a business that's worth more and depends less on you, BuiltValue gives you a place to start.

BUILTVALUE
Service Business Value & Exit Kit
$49One-time purchase✓ SDE Builder
✓ Valuation Scenario Calculator
✓ Value-Building Plan
✓ Buyer Due Diligence Checklist
✓ Business Sale Readiness Checklist
✓ Business Broker Interview Guide
✓ START HERE Guide

• Get the BuiltValue Kit — $49

Instant digital access. No subscription.

Questions before you get started?

Is BuiltValue a professional business valuation?No. BuiltValue is an educational planning toolkit designed to help you understand normalized earnings, explore valuation scenarios, and identify value-building opportunities. It is not a certified appraisal or professional valuation.What type of businesses is it designed for?BuiltValue is designed primarily for owner-operated service businesses.What software do I need?The interactive tools are provided as Excel workbooks. They can be opened in Microsoft Excel and may also be uploaded to Google Sheets, although some formatting or functionality may vary.What if I'm not planning to sell soon?That's a great time to use BuiltValue. Improvements such as reducing owner dependence, strengthening financial reporting, documenting systems, and diversifying revenue are often more meaningful when they have time to become part of how the business actually operates.Will BuiltValue tell me exactly what my business will sell for?No. It provides valuation scenarios based on your estimated SDE and benchmark assumptions. Actual market value and transaction price depend on many additional factors.

Know your numbers. Know your gaps. Build more value.

You built the business. BuiltValue helps you understand what you've built — and what to do next.

• Get the BuiltValue Kit — $49

Instant digital access. No subscription.

Educational tools for service business owners.

Refund Policy · Terms of Use · Privacy Policy · Contact & Support
BuiltValue provides educational tools and planning resources only and does not provide certified valuations, appraisals, brokerage services, legal, tax, accounting, investment or financial advice.
© 2026 BuiltValue. BuiltValue is a product of Income Wave Lab.

BuiltValue Refund Policy
Effective Date: October 5, 2026
BuiltValue sells downloadable digital products that are delivered electronically after purchase.
Because our products are digital and cannot be physically returned, purchases are generally non-refundable once the digital files have been delivered or accessed.
However, we want customers to feel confident purchasing BuiltValue. If you experience a technical problem accessing your purchase, receive the wrong files, or believe the product was materially misrepresented, please contact us within 14 days of purchase at [email protected]. We will work with you to resolve the issue and, when appropriate, may issue a refund.
Refund requests are reviewed individually. We do not generally provide refunds because a customer changed their mind, no longer needs the product, or did not use the materials.
If a refund is approved, it will be returned to the original payment method. Processing times may vary depending on the payment provider or financial institution.
Nothing in this policy limits any rights you may have under applicable consumer-protection laws.
Questions?
Contact: [email protected]

← Back to BuiltValue

BuiltValue Terms of Use
Effective Date: October 5, 2026These Terms of Use govern your use of the BuiltValue website, digital products, tools, calculators, guides and other resources (“BuiltValue”).By accessing BuiltValue or purchasing a BuiltValue product, you agree to these Terms.Educational Purposes Only
BuiltValue provides educational tools and planning resources for business owners.BuiltValue does not provide certified business valuations, appraisals, brokerage services, legal advice, tax advice, accounting advice, investment advice or financial advice.Any valuation scenarios, multiples, calculations, estimates or other outputs generated using BuiltValue are illustrative only and should not be interpreted as a certified valuation, appraisal, guarantee of sale price or prediction of what a buyer will pay for a business.Actual business value can vary substantially based on financial performance, industry, location, market conditions, buyer demand, financing availability and many other factors.You should consult qualified legal, tax, accounting, financial or business-valuation professionals when appropriate.Your Information and Calculations
You are responsible for the accuracy and completeness of information you enter into BuiltValue tools.BuiltValue cannot guarantee the accuracy of calculations or outputs when information supplied by the user is inaccurate, incomplete or interpreted incorrectly.Purchases and Digital Delivery
BuiltValue products are digital products delivered electronically.Prices are displayed before purchase. Payment processing may be provided by third-party payment providers.Purchases are subject to our Refund Policy.License and Permitted Use
Your purchase provides you with a limited, non-exclusive, non-transferable license to use the BuiltValue materials for your own business and personal business-planning purposes.You may use and modify worksheets and planning materials for your own business.You may not resell, redistribute, reproduce for commercial distribution, sublicense, publish, share publicly or otherwise make BuiltValue products available to others without written permission.Intellectual Property
The BuiltValue name, branding, original content, worksheets, calculators, guides, frameworks and other materials are owned by BuiltValue and/or its operator and are protected by applicable intellectual-property laws.No Guarantee of Results
BuiltValue does not guarantee that using its products will increase the value of your business, result in the sale of your business, produce a particular valuation, attract a buyer or result in any specific financial outcome.Third-Party Services and Links
BuiltValue may use or link to third-party services, websites, payment processors or resources. We are not responsible for the content, availability, security or practices of third-party services.Limitation of Liability
To the fullest extent permitted by applicable law, BuiltValue and its operator will not be liable for indirect, incidental, special, consequential or similar damages arising from your use of, or reliance upon, BuiltValue materials.You remain responsible for business, financial and transaction decisions you make using information provided through BuiltValue.Changes to These Terms
We may update these Terms from time to time. The current version and effective date will be posted on this website.Contact
Questions about these Terms may be sent to: [email protected]

← Back to BuiltValue

BuiltValue Privacy Policy
Effective Date: October 5, 2026BuiltValue respects your privacy. This Privacy Policy explains how we collect, use and share information when you visit getbuiltvalue.com, purchase BuiltValue products, join our email list or otherwise interact with BuiltValue.Information We Collect
Depending on how you interact with BuiltValue, we may collect:Information you provide, such as your name, email address, contact information and information submitted through forms, assessments or customer-support requests.Purchase information, such as the products you purchase and transaction information. Payment-card information is processed by our payment providers and is not stored directly by BuiltValue.Website and device information, such as IP address, browser type, device information, referring pages, pages viewed and general website-usage information, when collected through our website or analytics providers.Marketing information, such as whether you subscribed to our emails and how you interact with communications we send.How We Use Information
We may use information to:provide and deliver BuiltValue products;
process and administer purchases;
respond to questions and customer-support requests;
provide requested assessments, downloads or resources;
send emails you have requested or agreed to receive;
understand and improve our website, products and marketing;
maintain security and prevent fraud;
comply with legal and regulatory requirements.
Service Providers
We may provide information to service providers that help us operate BuiltValue, including website hosting, payment processing, digital-product delivery, email, analytics and other technology providers.These providers may process information according to their own privacy policies and applicable agreements.BuiltValue does not sell your personal information for money.[IMPORTANT: Before publishing, we need to verify whether any advertising/analytics tools you install constitute “selling” or “sharing” under California privacy law before making a broader statement about selling/sharing.]Payments
Payments may be processed by third-party payment providers such as Stripe and our digital-commerce platform. Payment providers may collect and process payment and identifying information necessary to complete transactions, prevent fraud and comply with legal requirements.Cookies and Analytics
BuiltValue may use cookies or similar technologies to operate the website, understand website usage and measure the effectiveness of our content and marketing.You may be able to control certain cookies through your browser settings or other privacy controls made available on the website.Email Communications
If you subscribe to marketing emails, you may unsubscribe at any time using the unsubscribe link included in those communications.We may still send transactional communications related to purchases or customer-service requests when necessary.Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing products, maintaining business and transaction records, resolving disputes and complying with legal obligations.Your Privacy Choices
You may contact us to ask about personal information we maintain about you or request that we correct or delete information where applicable.Certain privacy rights may depend on where you live and whether applicable privacy laws apply to BuiltValue.Requests may be sent to: [email protected]We may need to verify your identity before completing certain requests.Do Not Track and Third-Party Tracking
Some browsers provide “Do Not Track” signals. Because there is not a universally accepted standard for responding to these signals, our website may not respond to all Do Not Track signals.Third-party service providers used for analytics, payments, hosting or other website functionality may collect information through BuiltValue as described in this Policy.Children's Privacy
BuiltValue is intended for business owners and adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13.Security
We use reasonable administrative and technical measures designed to protect personal information. However, no internet transmission or storage system can be guaranteed to be completely secure.Changes to This Privacy Policy
We may update this Privacy Policy periodically. When we do, we will update the effective date shown above.Contact Us
For privacy questions or requests, contact: [email protected]

← Back to BuiltValue